The whole story
It started with a drawer of empty jars.
We grew up on a horse farm outside Buffalo. Four kids, a compost pile behind the barn, and furniture that had already lived two other lives before it reached us. Nobody called it a philosophy. It was just how our parents ran the house.
Years later Eva moved to Stockholm with her husband and their two kids, and the winters there get into you. The light is gone by mid-afternoon. You light a candle to make the dark feel like a choice instead of a sentence. Then you light another. By spring she had a drawer of gorgeous jars burned down to nothing, and one nagging question she couldn't shake: why were the expensive ones, the candles she'd spent the most on, the ones she could barely smell from across the room?
So she called her brother. David had spent years building brands, the last one in the outdoor world, which mostly meant flying to factories and watching more plastic get made. He was ready to build something he'd actually want in his own home.
Between us we asked an almost embarrassingly simple question. Why throw the whole candle away when it's only the wax that runs out? Keep the vessel you love. Refill the scent. That was the entire idea. It took the better part of two years to make it smell as good as it sounds, but that drawer of empty jars is still the reason we started.
"We didn't set out to build a candle company. We set out to stop throwing ours away."Eva & David, founders